Our ProfessionalsNov 14, 2019 2021-05-14 11:17
Learning from digital sport professionals. These marketing professionals act daily in the cockpit of the fast-paced marketing digital world, and also teaching at several leading universities.
Professor Victoria University
Hans Westerbeek is Professor of International Sport Business, Head of the Sport Business Insights Group and Co-Director of Sport and Recreation Spatial at Victoria University in Melbourne, Australia.
Founder & CEO Sportscloud Int
Peter is lecturer in digital strategy and data management at Cruyff Institute and the Nyenrode Sports Leadership Program. In addition he teaches digital innovation at the MBA’s of the VvAA and IBO Business School.
Sion de Jong
Digital transformation expert
Sion is the COO of Sportscloud International. In his daily work he guides sports organizations through digital transformations.
Digital automation specialist
Sanne is a marketing automation expert. She will show you the different techniques to create scalable marketing campaigns.
Gijs van Puijenbroek
Fan loyalty expert
Gijs works as a strategic advisor for several companies. In this program Gijs teaches you how to set up relevant data-driven email campaigns and social media campaigns.
Tom van den Boom
Tom teaches you everything about the value of fan data. He will show you how to make data actionable and how to create commercial value out of it.
Fan engagement specialist