Course PortalDec 10, 2019 2021-06-23 8:05
Digital Marketing & Analytics for Sports Professionals
Your road to digital excellence in sports
Take this unique opportunity to be at the forefront of digital trends and developments in the sports industry. In this unique 20-hour annual recurring program we introduce various digital marketing tools, and discuss global best practice cases in sport that help you build long- term digital strategy. This live and on-demand program is brought to you by Track, powered by Victoria University and in collaboration with SportsCloud International. The program starts on July 27, 2021.
Average score from former participants around the globe:
2-month online program
This program comprises 10 live sessions of 2 hours each. There will be two sessions per week delivered between July – Aug 2021.
Learn wherever or whenever you want in your own digital learning office.
Participants will receive a Victoria University/SportsCloud International certificate of completion.
Recent graduates review this program with an average score of 4.8/5.0.
Why should you
Build a firm foundation for your future in the sport industry. This program will help you further develop your digital marketing skills. In 10 online sessions of 2 hours each, we guide you through the landscape of digital strategies in sport. We do this with a marketing focus on developing new revenue streams, collecting better data and optimising your performance in digital communities. The program has been highly successful in Europe,India and Australia and has been further optimized for the Australian sport market. You can join this exciting program at the introductory rate of $250. This includes all live sessions, on demand review of the live sessions, and a wide range of online course materials including readings, videos, case studies and self-paced extension information.
SportsCloud International and TRACK (powered by Victoria University)
This program is an initiative of SportsCloud International and Track at Victoria University. SportsCloud International is an industry leader in digital sports marketing. With proven expertise and experience in big data analytics and digital platform creation, SportsCloud creates highly successful digital business strategies. TRACK is one of Victoria University’s innovation leading research groups. TRACK works directly with International and National sporting organisations, including FIFA, the AFL, Tennis Australia and the National Basketball League. Track is embedded in professional teams across various sports in analytical, scientific and performance roles. TRACK and SportsCloud International have combined in this program to improve the business and marketing performance of sport organisations through digital technology.
Who is this program for?
This program will be invaluable for current or aspiring sport professionals and has been developed with the following target groups in mind.
About the program
In every 2-hour live session, we introduce the topic from an international sports business perspective and then take a deep dive into 2 themes. Every session has a relevant sport industry case study or an interview with a business leader focusing on the theme of the session.
Learning from professionals.
Our digital marketing professionals and sport business academics act daily in the cockpit of the fast-paced digital marketing world. They also teach at several leading international universities.
Professor Victoria University
Hans Westerbeek is Professor of International Sport Business, Head of the Sport Business Insights Group and Co-Director of Sport and Recreation Spatial at Victoria University in Melbourne, Australia.
Founder & CEO Sportscloud INT
Peter is lecturer in digital strategy and data management at Cruyff Institute and the Nyenrode Sports Leadership Program. In addition he teaches digital innovation at the MBA’s of the VvAA and IBO Business School.